Post by account_disabled on Feb 27, 2024 23:05:11 GMT -6
Harry and Meghan give up their titles? Dozens of posts on the topic. Coronavirus and smart working? Dozens of posts on the topic. Among the many contents that ride these trends, the purely advertising ones stand out. Does it still make sense to chase the latest news with a communication that exploits a viral topic? Can real-time marketing have value for your business? SENSITIVE TOPICS AND BANALITIES Users frequent social networks in search of entertainment . So they laugh when they see a Corona beer post about Megxit. Only then they encounter content on the same topic from another brand.
And then another. And then another! The Nigeria Phone Number virality of content is something all marketers aspire to. But it makes sense to accept the fact that a famous brand has greater visibility and resonance than our brand. It is also true that everyone has their own audience and (perhaps) some of our followers would appreciate a post on a trending topic. Let's try to define a rule: don't force the content . What does it mean? Let's take up the concept brought forward by Corona with respect to Harry and Meghan's renunciation of the title. The famous brand played on its name by saying that there is a Crown that cannot be given up.
Forced content? No, perfect! You must resist the temptation to publish something on a hot topic at all costs. First of all because your content is not necessarily effective, especially if it is forced and not in line with your brand. And then because some topics are particularly delicate on the web and can easily generate negative reactions! AND WISHES FOR A MERRY CHRISTMAS? Ok, we have to pay attention to trending topics because it doesn't always make sense to try to ride them. But there are many occasions to celebrate! Shouldn't we publish our wishes for a Merry Christmas, Happy Epiphany, Happy Eastern European Long-Haired Cat Day? Question of conscience.
And then another. And then another! The Nigeria Phone Number virality of content is something all marketers aspire to. But it makes sense to accept the fact that a famous brand has greater visibility and resonance than our brand. It is also true that everyone has their own audience and (perhaps) some of our followers would appreciate a post on a trending topic. Let's try to define a rule: don't force the content . What does it mean? Let's take up the concept brought forward by Corona with respect to Harry and Meghan's renunciation of the title. The famous brand played on its name by saying that there is a Crown that cannot be given up.
Forced content? No, perfect! You must resist the temptation to publish something on a hot topic at all costs. First of all because your content is not necessarily effective, especially if it is forced and not in line with your brand. And then because some topics are particularly delicate on the web and can easily generate negative reactions! AND WISHES FOR A MERRY CHRISTMAS? Ok, we have to pay attention to trending topics because it doesn't always make sense to try to ride them. But there are many occasions to celebrate! Shouldn't we publish our wishes for a Merry Christmas, Happy Epiphany, Happy Eastern European Long-Haired Cat Day? Question of conscience.